Jul 17th 2023 · kitchenaid
KitchenAid triumphs at 2023 Finder Customer Satisfaction Awards
We are excited to reveal that we have taken out the top prize in a range of categories in the 2023 Finder Customer Satisfaction Awards.
The awards surveyed more than 30,000 Australian customers to determine the nation’s best brands. Participants were asked to assess their recent purchases across several scoring metrics, including features, performance and value for money.
In the Appliance Brand category, we claimed the titles of best-rated food processor and best-rated stand mixer, solidifying our position as a leader in the industry.
Additionally, we received a highly commended award for our blender range. Here’s how we performed in each category.
BEST FOOD PROCESSOR
Our success in the food processor category should come as no surprise to our loyal customers. With their precision blades, powerful motors and intuitive controls, KitchenAid food processors have become a staple in kitchens worldwide.
At the Finder Customer Satisfaction Awards, our food processors scored top marks across the board with particularly high ratings for product features and ease of use. It's overall score for performance was higher than any other brand in this category.
Our food processors received a perfect recommendation score of 100%. This means every customer in Finder’s survey recommended the brand.
BEST STAND MIXER
With their distinctive colour schemes and retro styling, there’s no mistaking a KitchenAid stand mixer for any other brand. This no doubt helped it to blitz the competition at the 2023 Finder awards where our stand mixer amassed the highest overall score for brand satisfaction.
Our stand mixers received consistently high ratings for performance, ease of use, features, cleaning and maintenance. An impressive 98% of surveyed customers recommended KitchenAid.
Whether kneading dough, whisking meringue or blending cake batter, KitchenAid stand mixers were the #1 choice for Australian consumers.
HIGHLY COMMENDED BLENDERS
While we narrowly missed out on the top spot in the best blender brand category, our blender range still received a highly commended award thanks to an exceptionally strong performance across all scoring metrics.
Our blender range received an overall score of 4.6 out of 5 with 98% of surveyed customers giving it their personal recommendation.
ABOUT THE FINDER CUSTOMER SATISFACTION AWARDS
The Finder Customer Satisfaction Awards assist consumers in making informed choices by identifying leading brands across numerous categories.
In collaboration with research firm Dynata, Finder surveyed tens of thousands of Australians to gather feedback on their recent purchases. The results offer a valuable insight into what real Australian customers think about the brands they own.
To learn more about the awards and their methodology, visit Finder's website.
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