2022 COLOUR OF THE YEAR
HELLO BEETROOT
UPROOT THE ORDINARY
Rich, magenta – with a lush satin finish – Beetroot was made to stand out. It turns heads and helps us see the ordinary through a new lens. Uproot the familiar, ignite the spark of creativity in the kitchen and beyond. Get inspired by the vibrant possibilities of Beetroot.
VIBRANT
Beetroot is brimming with good vibes – it’s a bold exclamation point in the kitchen, celebrating the joy of originality and self-expression.
ENERGIZING
Beetroot signals that a shift in perspective and splash of colour can spark creativity and exploration, inspiring unexpected twists to the familiar.
UPLIFTING
Bold and optimistic, Beetroot is radiating with positivity and playfulness – igniting the desire to explore, experiment and expand.
COLOUR INSPIRATION
CREATE A NEW MOOD THROUGH COLOUR
Are you looking to create a space that whispers soothingly to you, or one that boldly says “bring it”? We consulted with Jessica McConnell, Director, Whirlpool Colour, Finish & Material Design to discover how Beetroot can be the focal point of a variety of colour palettes to help express the way you want to feel when you’re creating in the kitchen.
MAKE everyday more vibrant
INSPIRATION FROM THE DESIGNERS WHO BROUGHT YOU BEETROOT
shop by colour
make beetroot stand out – colours that complement
create vibrantly
