Deep, cool, and a little moody (in a good way). Blue Velvet is the colour for slow mornings, strong coffee, and a kitchen that feels like yours. It's rich without being loud - and surprisingly versatile. If you like a bit of depth on your bench, go blue with your small appliances. From kettles that boil fast to toasters that never miss, they're built with the same KitchenAid quality you already know and trust. Solid design. Thoughtful features. Colours worth showing off. Pick your favourites, plug them in and get going.