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  • Feb 17th 2016
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Nestled in the heart of Surry Hills, Artificer Specialty Coffee Bar & Roastery was the venue of choice for the launch of three new Craft Coffee appliances from KitchenAid.


On Monday, 1st February a mixture of food, lifestyle and tech media were greeted with freshly brewed coffee and an assortment of delicious breakfast desserts made by renowned pastry chef, Andy Bowdy. The two combined made for the perfect way for guests to kick start their Monday morning.

KitchenAid, the kitchen appliance innovators introduced the Siphon Coffee Brewer, Precision Press Coffee Maker and Burr Grinder during three intimate 45 minute sessions over the course of the morning.

Developed to assist in bringing the cafe experience into home kitchens the unique appliances offer quite different coffee flavour and aroma profiles. The Siphon delivers a bright, clean, crisp and vibrant taste, while the Precision Press has been designed to extract a rich and full bodied cup of French press coffee.

KitchenAid Product Manager, Nicole Charles briefed media on the newly expanded line of coffee makers while demonstrating the craft brewing methods that are celebrated within coffee culture. This was followed by the all important taste test!

Everyone who attended got to take home the appliance of their choice. Opinions were divided, with exactly half the room opting for the Siphon and the other half choosing the Precision Press. Proving once again that how you enjoy your coffee is a truly individual experience.


Check out our video below to see a snippet of the action from the craft coffee launch. 

Explore the full KitchenAid Craft Coffee range

Tags: Product News